Transparency in the Web 2.0 World

37signals puts in their 2cents about transparency and openness in business, pointing out that 1) it's a Good Thing; 2) it's easier said than done; and 3) if you're going to throw your doors open wide, you'd better keep them open wide. This is playing out right now in Google-land. "Don't be evil" is great bumper-sticker material, but the actual implementation is giving them some headaches.